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Welcome to YouTube, Univision!

Monday, November 16, 2009 | 10:00 AM

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(Click here to read this post in Spanish.)

Univision, the most-watched Spanish-language broadcast network in the U.S., is bringing a hefty stable of short- and long-form programming to YouTube, marking the first time any Univision programming is available on the Web outside of its own properties. This should be a boon to YouTube's Hispanic audience, which has grown 80% in the last year.


It's also one of YouTube's most comprehensive partnerships for full-length content to date.
Expect to see programs from Univision's three networks -- Univision, TeleFutura and Galavision -- as well as unique footage from celebrity interviews and special events such as next year's "Premio Lo Nuestro a la Música Latina" (Lo Nuestro Latin Music Awards). In addition, Univision will be using our Content ID technology to track user engagement and monetize Univision content uploaded by YouTube users. Univision's content will be up on our site in the coming months so stay tuned.

Posted by Laura Lee, Strategic Partner Development Manager





¡Bienvenidos a YouTube, Univision!

| 9:59 AM

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La cadena de televisión de habla hispana más vista en los Estados Unidos, Univision, traerá a YouTube programación constante en formato largo y corto. Siendo ésta la primera vez que cualquier programación de Univision esté disponible en la Web, fuera de sus propiedades. La audiencia de habla hispana en YouTube, que ha crecido 80% en el último año, se beneficiará al tener dicho contenido disponible. De hecho, el acuerdo representa una de las asociaciones más integrales en cuanto a disponibilidad de contenido de larga duración hasta el día de hoy para YouTube.

Prepárate para ver programas de las tres cadenas de Univision -- Univision, TeleFutura y Galavisión -- así como contenido único de entrevistas hechas a celebridades, y eventos especiales como el evento: Premios 'Lo Nuestro' a la Música Latina (Lo Nuestro Latin Music Awards), del próximo año. Univision estará utilizando la tecnología de YouTube conocida como Content ID (identificación de contenido) para medir la participación de los usuarios con su contenido y monetizar material de ellos que haya sido subido por usuarios de YouTube. El contenido de Univision estará disponible en los meses por venir, mantente sintonizado.

Publicado por Laura Lee, gerente de desarrollo con socios estratégicos.





Adult Swim, Cartoon Network, and CNN Clips Coming to YouTube

Wednesday, August 19, 2009 | 8:00 AM

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We want YouTube to be a place where you can find any kind of content you're looking for, from short-form user generated clips to full-length independent films and Hollywood movies and shows. Today, we've taken another step in making YouTube a comprehensive video destination by partnering with Time Warner. With this deal, people in the United States will be able to watch a wide selection of clips from Turner outlets like CNN, the Cartoon Network, and Adult Swim, as well as Warner Brothers movies and hit TV shows like Gossip Girl and the Ellen DeGeneres show. The content will join other Time Warner properties already on the site, such as CNN International (country-restricted) and HBO, whose channel features videos from True Blood, Hung and Entourage.


The flexibility we provide partners in monetizing their content was a key factor in Time Warner's decision to come to YouTube. You'll see a variety of ad formats (like overlays or in-stream ads) on their content, depending on the kind of video you're watching, and both Turner and Warner Bros. will be able to leverage the strength of their sales forces to sell their own ads on the site. We will also be integrating the Time Warner player into YouTube.com.   


We're excited to bring our community a vast and compelling library of Time Warner's premium content in the coming months, and we look forward to building on our partnership in the months ahead. 


Posted by Graham Bennett, YouTube Strategic Partner Manager