Wednesday, August 19, 2009 | 8:00 AM
We want YouTube to be a place where you can find any kind of content you're looking for, from short-form user generated clips to full-length independent films and Hollywood movies and shows. Today, we've taken another step in making YouTube a comprehensive video destination by partnering with Time Warner. With this deal, people in the United States will be able to watch a wide selection of clips from Turner outlets like CNN, the Cartoon Network, and Adult Swim, as well as Warner Brothers movies and hit TV shows like Gossip Girl and the Ellen DeGeneres show. The content will join other Time Warner properties already on the site, such as CNN International (country-restricted) and HBO, whose channel features videos from True Blood, Hung and Entourage.
The flexibility we provide partners in monetizing their content was a key factor in Time Warner's decision to come to YouTube. You'll see a variety of ad formats (like overlays or in-stream ads) on their content, depending on the kind of video you're watching, and both Turner and Warner Bros. will be able to leverage the strength of their sales forces to sell their own ads on the site. We will also be integrating the Time Warner player into YouTube.com.