Welcome to YouTube, Univision!

Monday, November 16, 2009 | 10:00 AM

Labels:

(Click here to read this post in Spanish.)

Univision, the most-watched Spanish-language broadcast network in the U.S., is bringing a hefty stable of short- and long-form programming to YouTube, marking the first time any Univision programming is available on the Web outside of its own properties. This should be a boon to YouTube's Hispanic audience, which has grown 80% in the last year.


It's also one of YouTube's most comprehensive partnerships for full-length content to date.
Expect to see programs from Univision's three networks -- Univision, TeleFutura and Galavision -- as well as unique footage from celebrity interviews and special events such as next year's "Premio Lo Nuestro a la Música Latina" (Lo Nuestro Latin Music Awards). In addition, Univision will be using our Content ID technology to track user engagement and monetize Univision content uploaded by YouTube users. Univision's content will be up on our site in the coming months so stay tuned.

Posted by Laura Lee, Strategic Partner Development Manager





0 comments: