Last month we announced the launch of YouTube Partner Communication Hub, which is the go-to spot for news on the latest features, product updates and other partner-related information. Today we are excited to let you know we have revamped the “Optimization Resources” section of the site and have added a few new documents that will help you make the most of your presence on YouTube. Specifically, we have added resources which show you how to improve content discoverability, increase revenue potential and take full advantage of our Insight tool.



Going forward, we will regularly update the “Optimization Resources” section of the site with new tips and fresh insight -- so check back weekly. You can also opt to receive automatic updates via RSS by subscribing to the feed.

And, as always, let us know what you think!

Bengu Atamer, Sr. Strategist, Partnerships, recently watched “Kitten Wearing a Tiny Hat - Audition Outtakes.”

More than a year ago we launched our very own YouTube channel www.youtube.com/advertise. At launch, the channel's primary focus was to show brands not only how we were able to manage and communicate our own business brand within the YouTube platform, but also to explore and showcase the tools available for them to plan and create meaningful campaigns on our site.

Over the past year, YouTube's advertising platform has continued to integrate into Google's robust advertising system, AdWords. With ad format innovations such as Promoted Videos and more robust targeting of YouTube through the placement targeting tool, we realized that more and more AdWords customers were successfully advertising on YouTube through a familiar channel and interface.

As our business has evolved and inquiries from potential customers have grown, we recognized that it would be helpful to create a destination where small and medium businesses could learn how to engage their customers within the YouTube environment. For these reasons, we're announcing a new site at www.google.com/ads/youtube.

Here you will learn about the tools available to advertise on YouTube through the AdWords interface and how other AdWords customers are already having success meeting their marketing objectives on YouTube through AdWords. So check it out!

Posted by Michael Rucker, Product Marketing Manager