How to advertise on YouTube via Google AdWords

More than a year ago we launched our very own YouTube channel www.youtube.com/advertise. At launch, the channel's primary focus was to show brands not only how we were able to manage and communicate our own business brand within the YouTube platform, but also to explore and showcase the tools available for them to plan and create meaningful campaigns on our site.

Over the past year, YouTube's advertising platform has continued to integrate into Google's robust advertising system, AdWords. With ad format innovations such as Promoted Videos and more robust targeting of YouTube through the placement targeting tool, we realized that more and more AdWords customers were successfully advertising on YouTube through a familiar channel and interface.

As our business has evolved and inquiries from potential customers have grown, we recognized that it would be helpful to create a destination where small and medium businesses could learn how to engage their customers within the YouTube environment. For these reasons, we're announcing a new site at www.google.com/ads/youtube.

Here you will learn about the tools available to advertise on YouTube through the AdWords interface and how other AdWords customers are already having success meeting their marketing objectives on YouTube through AdWords. So check it out!

Posted by Michael Rucker, Product Marketing Manager