Giving nonprofits the tools to inform, connect, and fundraise on YouTube

We talk a lot about how content partners -- from major media companies to individual users -- are finding an audience and making money on YouTube. But there are also a number of ways for nonprofit organizations to partner with us and leverage the power of our platform to create meaningful social change. In 2007, we launched the YouTube Nonprofit Program, and today thousands of nonprofits have joined the program and are using YouTube to raise awareness about important issues, fundraise for their causes through call-to-action overlays, and engage with their supporters via free brand channels.

But even with these perks, finding the resources to create good video content is often still difficult for nonprofits. that's why we created the Video Volunteers program, which matches organizations that need help making videos with skilled individual filmmakers on the site. The program has in many ways become an "activist marketplace," where the video needs and interests of YouTube users and nonprofits can easily be met. This month, we're asking users to create videos for nonprofits working on health issues. Learn more from our guest curator Jesse McCartney:



Through the Nonprofit Program and Video Volunteers, our goal is to build a vibrant community that draws attention to the world's most pressing issues. Nonprofits and activists can learn more about these programs and get involved here.

Posted by Ramya Raghavan, Nonprofits Manager