After the huge success of last year’s webinar series, which we co-hosted with Effie Worldwide, we are proud to announce that we shall be reprising the series again this year. Today we invite to you register for the first installment in this free series, which will take place on July 20, 2010 at 2 pm EDT. All the webinars and tons of great case studies are always available for you on theEffie Worldwide YouTube Channel.

If you join the webinar, you will hear directly from the esteemed agencies and marketers responsible for three off the best Effie Award-winning video and social media campaigns:

• P&G/Old Spice & Wieden+Kennedy- "Swagger: The Scent That Makes A Difference"
• Jack in the Box & Secret Weapon Marketing- "What Would the World Be Like Without Jack"
• Intel Corp & Venables Bell & Partners- "Sponsors of Tomorrow"

Posted by Peter Sherman, Product Marketing Manager, recently came back from VidCon 2010

We've been co-hosting a webinar series with Effie Worldwide that explores award-winning campaigns (like Rolling Rock's and Stride's) that used video and social media to generate strong marketplace results. Today we invite to you register for the third installment in this four-part series, which will take place on September 30, 2009 at 11 am PT.

During the webinar, you'll hear from the agencies and marketers who executed three Effie Award-winning campaigns: Frito-Lay's VP of Marketing and the President of Juniper Park will discuss insights from their SunChips "Solar Launch" campaign; The Marketing Arm and AT&T will take us through the "World's Loudest Pep Rally"; and DDB Los Angeles's Director of Online and Digital will share lessons from Activision's "Call of Duty 4 World Leaders" campaign. The presenters for each of the three case studies will share how they came up with their ideas, brought them to life, and achieved results. As always, they'll be happy to take questions from the audience.

The entire series is free and open to the public. (You can register here.) We hope you will find it both educational and useful in thinking about your own clients and brands. You can also check out the Effie World Channel on YouTube, where an on-demand version will be posted. Last month's live broadcast is already available for replay.

Posted by Kristin Kovner, Industry Marketing Manager

Today, the DoubleClick Rich Media team announced a call for entries to their annual Digital Movie Advertising Creative Showcase awards program. This is the only awards program dedicated to showcasing the best creative in interactive movie advertising.

Movie marketers and creative agencies are invited to submit their work for consideration. New to the awards this year is a "YouTube Creative Award." Any home entertainment or theatrical movie campaign that included YouTube in its execution is eligible. For the campaigns of theatrical or home video releases, whether they included a YouTube homepage ad, brand channel, or an original video that engaged YouTube users, it's all good: the event rewards creativity and innovation in the entire rich media and video space. The deadline for entries is Thursday, September 17th.

In addition to the YouTube Creative Award, the program supports three more categories: Theatrical Release Rich Media Display Ad(s), Home Entertainment Rich Media Display Ad(s), and Multi-Channel Cross Media Campaign.

The winners of each category will receive recognition by their industry peers, the opportunity to present to a live audience at the Director's Guild of America in Los Angeles, inclusion in the event's video reel, two award trophies (one each for the movie studio and creative agency) and two Flip Mino mini digital camcorders!

To learn more, or to submit an entry, please visit the Digital Movie Advertising Creative Showcase website.

Posted by Sally Cole, Industry Marketing Manager