Upcoming Webinar: Video Targeting

Advertisers large and small have had great success targeting their ads to relevant videos on YouTube, which is why we have been developing tools that give advertisers even more control over exactly where their ads appear on the site and who sees them.

For example, we previously highlighted on this blog a campaign American Apparel ran on YouTube in which they targeted pet videos -- including one of the the most famous videos on the site. Part of the secret of American Apparel’s success was their use of Video Targeting, a tool that helps advertisers find and target relevant partner videos on YouTube. As with other products we’ve recently launched, the Video Targeting Tool is integrated with Google AdWords and makes it easier than ever for advertisers and agencies to run integrated, targeted, and measurable campaigns across the Web. Here’s how it works:

With so many new advertisers now using the Video Targeting Tool, we rolled out some big improvements, including localized versions in 25 countries around the world. There are also a lot of new features to explore, so we decided to host a webinar that will give you an overview of the tool’s functionality, as well as best practices and case studies.

The webinar is scheduled for 10am PDT on May 19th, 2010. To register for the event, please visit our signup page.

Peter Sherman, Product Marketing Manager, recently watched the “Toyota Swagger Wagon”