Upcoming Webinar: Driving brand engagement among social media users

In the almost three years I've spent working at YouTube, I've been asked a lot of things. But among the most common questions I've heard are:

• Are visitors on YouTube valuable for marketers?
• How effective are campaigns on YouTube at driving brand engagement?
• What are the common qualities of successful homepage ads on YouTube?
• Can advertisers effectively promote their brand to social media users?

They are incredibly important questions, and we've done a lot of work to find some answers. For example, we've found that users who were exposed to homepage ads were up to four times more likely than control users to take action related to the brand, such as performing branded search queries or visiting advertisers' sites. Also, ad format matters: YouTube users who were exposed to masthead homepage ads were more likely to engage with the brand than were users exposed to other ad formats on the homepage.

And that's just a portion of what we've studied and found. Next Tuesday, YouTube and Compete are hosting a webinar to answer these questions and more, revealing how advertisers are using paid media on the YouTube homepage to drive engagement with their brand.

We will share benchmark data from over 140 advertisers and case studies that sheds light on best practices for using the YouTube homepage to foster brand engagement. The webinar will feature several examples of recent successful campaigns, including those for a movie studio, a video game manufacturer, a major automotive brand and a major CPG (consumer packaged goods) manufacturer.

The webinar is scheduled for December 8, 2009 at 2pm EST and will run approximately 45 minutes, followed by a 15-minute question and answer session. Please click here to register, and we look forward to having you join us!

Posted by Leah Spalding, Advertising Research Manager, YouTube