Introducing VEVO: A New Music Video Destination Powered by YouTube

Every day millions of people come to YouTube to watch some of the biggest names in music; stars like Lady Gaga, Michael Jackson and U2. Today we are happy to launch VEVO, a video site devoted exclusively to music and powered by YouTube. This new destination hopes to redefine the way people watch and engage with music online, as well as change the way the digital and music industries do business with each other. The partnership blends Google and YouTube's leading technology with material from a broad catalog of top artists from Universal Music Group, Sony Music and EMI. Advertisers will also be able to take advantage of a vast library of premium music content both on YouTube and VEVO.com.

VEVO videos will be available on VEVO.com and on YouTube.com via a VEVO-branded watch page. This new kind of "branded watch page" will pioneer the way for other partners; we'll test to see if this more eye-catching treatment impacts engagement with the content and if it does, we'll consider rolling it out more widely.

Here's Rihanna welcoming you to the site:



Posted by Chris Maxcy, Director of Content Partnerships