After the Show: a deeper look at the Alicia Keys concert

First, a big thanks to Alicia Keys and all her fans around the world who tuned in to make the R&B star's first live-streamed concert on YouTube a big success. Presented by American Express, the concert was our first live, high-definition streamed show, generating over 3.7 million streams to nearly 170 countries. Here are some additional stats:

• There were over 1 million unique views of Alicia's channel throughout the day of the performance. The channel's archived concert footage has over 2.7 million views and rising.

• Alicia's channel views the day of the concert were 100x the average of her channel's views prior to the event.

• Tens of thousands of comments and tweets about the show in real time drove #amexalicia to the #2 Twitter Trending Topic within 14 minutes of the show's opening.

• American Express donated 100% of the sold-out ticket proceeds to Alicia's charity, "Keep a Child Alive."

• Last week, directly after the concert, pre-orders for Alicia's new album pushed it to the 10th most popular album on iTunes, and it doesn't hit stores until Dec 15.

We are constantly working to create new ways for our partners to promote their content, connect with a global audience, and generate meaningful revenue. Given the growing success of live-streamed events on YouTube, we're working hard to line up even more events so we can better connect fans from around the world with the moments that matter most to them.

If you missed the concert, you can still watch it on YouTube:



Posted by Nikhil Chandhok, Senior Product Manager