This month in YouTube: September 2009
Monday, October 5, 2009 | 2:10 PM
Labels: YouTube Biz Blog
File these under "need to know"...
1. Five stars dominate ratings.
As this graph reveals, the vast majority of videos have a five-star rating, which begs the question: how useful is this system anyway? This blog post starts an important conversation.
2. Warner Music comes back to YouTube
Under this new, multi-year global agreement, you will be able to discover, watch and share music videos by artists such as Green Day, Metallica and Diddy on the site. The partnership covers the entire Warner catalog and includes both videos uploaded by Warner and user-generated content containing WMG acts. More details here.
3. Creator's Corner launches
Take a spin through our new hub for uploaders, containing everything budding artistes could want to know about making videos for YouTube. Contact us at ytcreators@gmail if you're a hard- or software provider who wants to be a part of our Discounts section, if you have a great tutorial video about video production, or simply have feedback about the site.
4. Kanye-Taylor drama
When Taylor Swift won the award for "Best Female Video" at this year's MTV Video Music Awards, Kanye West snatched the microphone out of her hand and declared that Beyonce was better. Users weighed in on this questionable behavior, and even President Obama had a word for the brash rapper. Taylor later vented on The View.
5. Best in Show at OMMA 2009
Congrats to Carl's Jr and the YouTube stars who appeared in the restaurant's campaign for the portobello mushroom burger. It earned top honors at these awards celebrating the best in online media, marketing and advertising. We sat down with Carl's EVP of Marketing back in June to get the inside scoop on the campaign.
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