Thinking outside the website

Today a co-worker sent me one of the more interesting YouTube executions I have seen, and I felt compelled to share it with others. At YouTube we often talk about the creative opportunities online video presents marketers and agencies to tell their story in unique and powerful new ways. But only rarely do we see these creatives fully utilize the flexibility in design that video experiences provide.

Then I came across a "website" from BooneOakley.com and said Hallelujah! Rather than developing a traditional website, BooneOakley leveraged YouTube features like annotations to build an interactive, video representation of a homepage for their business. The creative is made entirely with smart design, video assets, and a black pen. Check it out:



Visit our Help Center for more information on Video Annotations.

Posted by Michael Rucker, Product Marketing Manager