Something Magical in the Air

Only Harry Potter could turn a webcam and printed paper into an interactive, 3D experience on YouTube. OK, he did have a little help from Augmented Reality (AR) technology and the YouTube community.

This week, we partnered with Warner Bros. to launch the first-ever Augmented Reality campaign on YouTube to promote their upcoming release, Harry Potter and the Half-Blood Prince. Check out the channel to see how Warner Bros. is turning regular reality into an exciting 3D adventure. Don't have a webcam? You can check out the standard experience on their channel, too.

Using printed markers and their home webcams, YouTube users have already created their own potions and entered their customized videos in the film's contest. The Harry Potter channel has already become the #4 most viewed sponsor channel this month.

Augmented Reality is another way that YouTube is bringing engaging, branded experiences to users all over the world. Keep checking back here for more creative examples of how you can put your brand front-and-center on the web's largest video platform.

Posted by Sarah Graham, Sales Engineer & Saina Shelton, Technical Producer