Top five things to know from the consumer-facing side of the house...

1. Support for Haiti
The devastation in the aftermath of the earthquake in Haiti led to an outpouring of reports and donations via YouTube. We also live streamed the benefit concert organized by George Clooney, and continue to encourage people to donate through this disaster relief page.

2. Preview new video page
In one of the larger redesigns in YouTube's history, we are currently revamping the "video page," the page on which any video plays, to have a cleaner look and functionality. Read more details about what's changing and why, and get a sneak peek here.

3. Product Ideas for YouTube
As part of our early spring cleaning effort, we are polling our users about which product features should be spruced up or even retired. It's part of our overall goal of creating a more consistent site experience for everyone. There are three days left to get your idea in to this Product Ideas series.

4. Badges to promote your channel
YouTube's Creator's Corner, our hub for aspiring videographers, just expanded its offering of badges to make it easier to promote your YouTube channel on your blog or site. These can be used by anyone who wants the world to know they have a YouTube presence. Download them here.

5. #subsaturday on Twitter
Every Saturday, we invite you to join us on Twitter in shouting out the YouTube users you think are worth subscribing to. These could include other channels in your portfolio, users who you think are doing great work, your peers -- really anyone you like. Be sure to use the hashtag #subsaturday so that people following the program can stay up on your recommendations.

Posted by Mia Quagliarello, Product Marketing Manager, Editorial/Community

The eagerly awaited James Cameron movie, AVATAR, comes to our screens next week and YouTube has some very good reasons to count down the seconds.

Twentieth Century Fox has given three YouTube power users red carpet access to tonight's world premiere in London's West End. DaveyBoyz, Paperlilies and WhatAboutAdam will be putting their video-making skills to good effect as they soak up the excitement around the AVATAR event. Following their red carpet experience they will be off to Fox's editing suite to turn their exclusive footage from the night into a final cut fit for the film's official channel on YouTube.

AVATAR will also run ads on the YouTube homepage in a record 15 countries one day later, reaching millions of YouTube users around the world. The AVATAR ad will link to footage from the premiere, help users identify their nearest cinema using Google Maps, and drive traffic to AVATAR content from Twitter and Facebook.

Twentieth Century Fox hopes that providing the YouTube community with exclusive access to the film's world premiere and engaging related content on the homepage will give millions of people worldwide the opportunity to be a part of the AVATAR phenomenon first hand.



Posted by James Cashmore, Head of Entertainment, YouTube U.K.