Hit the mark with Video Targeting

Friday, December 4, 2009 | 10:59 AM

Much of our recent work at YouTube has focused on making it easy for advertisers and agencies to run integrated, targeted and measurable campaigns across the internet. This has involved a lot of product, sales and back-end integration with Google products (like AdWords and TV ads), so we can build easy-to-use, scalable options for advertisers on YouTube.

Today we're taking another step in this direction, by allowing advertisers to start testing a new Video Targeting tool on YouTube. Video Targeting is modeled after similar Google planning tools and pretty much does what it says: it gives advertisers more control of their ad campaigns by letting them choose specific YouTube partner content they'd like to target. The tool is flexible and helps advertisers discover videos relevant to their campaign and their target audience: it suggests videos based on keywords (like politics or fashion), viewer demographics (like age and gender), interest-based categories, or some combination of the three. Or, if an advertiser has a video in mind, they can see if it's available to target specifically. The result is a marketplace of video targeting options that results in extra control and better brand safety for display advertisers, and more useful and relevant ads on YouTube.

Our goal is to create an easy-to-use, self-service targeting tool for any advertiser who wants to run ads on YouTube. As this first version is in beta (and is being updated every day), it's missing a few features, as well as content from some of our partners -- like those who sell their own ads, for example. So it's currently intended for advertisers who work closely with sales representatives at YouTube. But if you want a sneak peek, you can check it now out at www.google.com/videotargeting.

At YouTube, we believe there is an advertiser for every video, and vice versa. Yes, even for videos of dogs on skateboards.