Y,000,000,000uTube

Friday, October 9, 2009 | 7:40 AM

(Cross-posted from the YouTube blog)

Three years ago today, Steve and I stood out in front of our offices and jokingly crowned ourselves the burger kings of media. We'd just made headlines by joining with Google in our shared goal of organizing the world's information (in our case, video) and making it easily and quickly accessible to anyone, anywhere. Today, I'm proud to say that we have been serving well over a billion video views a day on YouTube. This is great moment in our short history and we owe it all to you.

Looking back at those early days, we were committed to some basic principles that have since become fundamental tenets in the world of online video:

  • Speed matters: Videos should load and play back quickly.
  • Clip culture is here to stay: Short clips are voraciously consumed and perfect for watching a wide variety of content.
  • Open platforms open up possibility: Content creation isn't our business; it's yours. We wanted to create a place where anyone with a video camera, a computer, and an Internet connection could share their life, art, and voice with the world, and in many cases make a living from doing so.
Three years after the acquisition, our platform and our business continue to grow and evolve. We are still committed to the same principles that informed the site early on, but we know things have changed. As bandwidth has increased, so has our video quality. As we've started to see demand for longer, full-length content, we've brought more shows and movies to the site. There are now more ways than ever to make and consume content, and more of you are looking to turn your hobby into a real business. We're working hard to keep up with the fast pace of technology to bring you everything you would expect from the world's largest video site: better quality; a full spectrum of choices and tools for users, partners and advertisers; and ways to make the YouTube experience your own anywhere, anytime.





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