Promoted Videos to appear on AdSense sites

Friday, October 2, 2009 | 9:47 AM

(Cross-posted from the Inside AdSense Blog)

As the number of YouTube content producers continues to grow, many are looking for new ways to reach new audiences. That's why we're happy to announce the launch of YouTube Promoted Videos in AdSense ad units. Promoted Videos are YouTube videos -- from movie trailers to product demos to really almost any kind of video on YouTube -- promoted by their creators so they can reach a wider audience. (You may have already noticed Promoted Videos on YouTube.com, as they appear on partner watch pages and alongside YouTube search results.) Extending Promoted Videos to AdSense sites will enable these content producers to broaden their reach, while providing you with another way to earn from your ad space. At this time, these ads are only available in English to U.S. publishers, but we're looking forward to expanding to additional regions and languages in the future.

Promoted Videos feature a thumbnail image with three lines of text, and when clicked, will bring the user to watch a video or view a channel on YouTube. They're contextually targeted to your pages, and you'll earn from these ads on a cost-per-click (CPC) basis. In addition, they can appear in the following ad formats, as long as you've opted these formats in to displaying both text and image ads: 300x250 Medium Rectangle, 336x280 Large Rectangle, 728x90 Leaderboard, 250x250 Square, and 200x200 Small Square. Just like other ads, Promoted Videos compete in our standard ad auction, so they'll help drive up competition among advertisers bidding to appear on your pages. When a Promoted Video wins the ad auction, it'll be shown alone in one of the eligible ad formats.

All Promoted Videos are required to comply with the YouTube Advertising Policies, and the advertised videos with our Terms of Use and Community Guidelines. You can prevent Promoted Videos from appearing on your pages by adding 'youtube.com' to your Competitive Ad Filter list. Please note that currently, this method will block all Promoted Videos from your sites.

Finally, we'd like to mention that these new Promoted Videos are separate from our video ads offering, which stream ads in video format and are classified as image ads.

We're continuing to look for additional revenue opportunities for publishers, and we hope these new ads will help you earn more.





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