Tuesday, September 22, 2009 | 9:22 AM
Google Product Search recently began displaying YouTube video reviews in an effort to engage shoppers who increasingly use the web to help them figure out what to buy. With that in mind, we'd like to share some details about how to get your YouTube video reviews included on Product Search pages. While we can't guarantee that your videos will be selected, completing these steps will indicate that you'd like us to consider them during our periodic reviews for new content:
- When uploading a video, use the video's tags to identify the UPC, ISBN, brand and MPN information for the product related to that video. For example, for a Nintendo Wii gaming console, add "UPC: 045496880088", "MPN: RVLSWFSP" and "Brand:Nintendo" tags.
- If you're a Google Base merchant, add the "youtube" attribute to your data feed. For each product that has a related YouTube video review, set the attribute value to that video's YouTube video ID. The video ID appears in the video's YouTube URL as shown below: http://www.youtube.com/watch?v=ctuUrvReOIQ.