In the future, everyone will monetize their 15 minutes

Tuesday, August 25, 2009 | 11:00 AM

We first launched the YouTube Partnership Program (YPP) to help some of our more popular users make money from their videos on YouTube. While we've focused on accepting prolific users who regularly produce videos that reach a wide audience — like Fred and ValsArtDiary — we've occasionally extended the program to include some of the site's more unforgettable videos, such as the Battle at Kruger, David after dentist and Otters holding hands. These individual video partnerships recognize the role popular "one-off" videos play on YouTube, and have helped many people earn thousands of dollars a month as their videos went viral and endured over time.

We decided it was time to spread the wealth. Today we're excited to announce that we're extending the YouTube Partnership Program to include individual popular videos on our site. Now, when you upload a video to YouTube that accumulates lots of views, we may invite you to monetize that video and start earning revenue from it. To determine whether a particular video is eligible for monetization, we look at factors like the number of views, the video's virality and compliance with the YouTube Terms of Service. If your video is eligible for monetization, you will receive an email and see an "Enable Revenue Sharing" message next to your video on the watch page, as well as in other places in your account:

Once you've chosen to enable revenue sharing, YouTube will sell advertising against your video and pay you a revenue share into your Google AdSense account each month. (If you don't have an AdSense account, you'll have the opportunity to create one.) Individual video partnerships will not be eligible for many of the benefits of user partnerships, like enhanced channel features or the ability to monetize other videos in your account, so we encourage you to apply to be a member of the YPP. We'll consider your individual video partnerships when reviewing your YPP application. For now individual video partnerships are available only in the United States, but we hope to roll these out internationally soon.

It's taken us some time to build out the YouTube Partnership Program, our content management tools and other infrastructure to handle expanding the YPP to so many individual users and videos. Now that we're ready to share these opportunities with a wider audience, we're excited to see how individual video partnerships will help even more people make money from their success on YouTube.