Every view counts

Tuesday, August 11, 2009 | 10:04 AM

We think there is a three-step process for helping our content partners make money from their videos: first, make it easy to control and manage video distribution on YouTube and beyond; second, increase the number of video views; and third, monetize those views effectively. On the second point, we've more than tripled the number of monetized views this past year, in part, by serving ads in YouTube videos no matter where you're watching them. That ensures that our content partners are able to capitalize on their popular videos across the internet.

We recently started testing new channels on YouTube. One feature of the new design is an improved "video navigator" that lets users find and watch many videos without having to leave the channel. More people are watching videos this way, so we've started placing ads on channels, in and around partner videos. You might see the same types of ads that currently appear on the site, like overlays, display ads, or Click-to-Buy links.

Even though its still in beta, over two million channels have already opted into the new design, adding millions of monetized views each week for partners and advertisers. Now, we can make sure that partners generate revenue from each and every view of their content no matter where it appears on our site.