Free to choose

Monday, June 15, 2009 | 11:02 AM

Today we started running a small test that will give users more control over how they watch advertising on YouTube. On a small percentage of videos to which we serve in-stream ads (pre-, mid-, and post-rolls), users will have the choice of watching either one Promoted Video at the outset or a few in-stream ads throughout. Users who choose the Promoted Video option will also get to decide which video to watch.

We are constantly testing a wide range of options to find the right advertising format for the right content on YouTube, and we think giving users a say in the process helps our efforts.